A high-impact Labor Day campaign built for dealerships that want more qualified leads, more showroom traffic, stronger follow-up, and a sales event that gives shoppers a reason to act before the long weekend ends.
Labor Day is one of the final major sales weekends of summer, giving dealerships a timely opportunity to move aging inventory, promote fresh arrivals, capture trade-ins, and bring motivated shoppers into the showroom. Paxton combines direct mail, digital traffic, creative, and BDC follow-up into one connected campaign.
Each package is designed around real dealership outcomes: visibility, lead generation, appointment setting, and inventory movement.
Your dealership needs more than a generic holiday ad. These campaigns are designed to stand out in the mailbox, connect with digital follow-up, and create urgency around your Labor Day sales event.
Full-color Labor Day sales event banner custom-printed for your dealership.
Professional retractable stand that sets up quickly and brands the showroom.
Everything needed to make your showroom feel like a real holiday sales event.
Every package includes access to Paxton Marketing’s automotive-trained BDC team. Real agents call, text, and follow up with campaign leads so your sales team can stay focused on appointments and sold units.
Live automotive-trained BDC agents
Lead follow-up support included
Campaign package includes BDC support
Build the campaign, theme the showroom, drive the traffic, follow up with every lead, and turn Labor Day weekend shopping momentum into real dealership growth.
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