Paxton Marketing helps businesses grow through innovative, results-driven strategies that blend creativity with data-backed execution.
With over 20 years of dealership experience, our founders began Paxton Marketing to help automotive dealerships sell more cars through innovative, results-driven dealership marketing and digital strategies. Starting locally, the agency soon expanded its services to help other businesses grow, all while continuing to serve dealerships nationwide.
Paxton is a 100% in-house, full-service agency dedicated to helping dealerships achieve trackable results. Pioneering the industry’s first nine-channel omni-marketing strategy, we have fully integrated direct mail, email, OTT streaming, and more through our custom-built platform, DealerKi. Each of our dealership clients has seen their reach, conversions, and car sales maximized through our curated marketing solutions.
From dealerships to local businesses, we turn marketing into measurable growth.
At Paxton Marketing, we help automotive dealerships and businesses across industries sell more, grow faster, and achieve tangible results through tailored, trust-building marketing strategies.
Every business deserves marketing that works. At Paxton, we focus on results you can measure - more leads, more sales, and sustainable growth. With high-performing campaigns, we’re here to help you connect with more qualified leads and achieve visible success.
Helping dealerships sell more cars through proven, results-driven strategies.
Empowering local and regional businesses across industries to attract more customers and fuel long-term success.
Backed by 30+ years of automotive marketing expertise, we know what it takes to deliver results.
Quick answers to your questions. Need more help? Just ask!
At Paxton Marketing, we specialize in automotive dealership marketing while also serving businesses across other industries. For dealerships, we craft proven strategies that generate leads, boost showroom traffic, and sell more cars.
For small businesses, service providers, and growing brands, we deliver tailored campaigns that attract customers, drive sales, and build loyalty. No matter the industry, our focus is the same—creating proven marketing results that fuel long-term growth
Our founder, Blake Paxton, and his wife, Kalen, began Paxton Marketing nearly 20 years ago as a local business in Fernandina Beach, Florida. Providing services to dealerships nationwide, their roots as a local business ignited a passion to extend their services to other industries with the same aspirations they began with. Understanding the need for businesses to grow, irrespective of the industry, has allowed Paxton Marketing to help businesses achieve measurable growth, generate leads, and connect with their customers. By delivering creative marketing strategies and solutions, businesses have been able to succeed, thrive, and build lasting relationships that drive long-term success.
Our in-house BDC team is staffed by trained agents who handle calls, texts, and social media inquiries. Unlike outsourced call centers, our team specializes in automotive messaging, follows up on no-shows, and qualifies leads to ensure they’re actual sales opportunities. With an appointment-setting ratio over 70%, we ensure your dealership’s leads are nurtured professionally and effectively around the clock.
Yes! All of our marketing materials are co-op compliant, allowing franchise dealerships to leverage their manufacturer’s co-op funds to subsidize campaigns. We maintain creative consistency with brand standards while maximizing your ROI and ensuring your campaigns deliver quantifiable results.
Results vary depending on your industry and campaign type, but our data-driven approach ensures visible outcomes quickly.
Automotive Dealerships: Most dealerships begin seeing lead traffic and appointments within the first 24 hours of launching a campaign. Pre-qualified targeting and omni-channel strategies often translate into increased showroom visits and vehicles sold during a single campaign window.
All Businesses: Companies across industries typically see traffic, inquiries, and engagement within days, with measurable growth in leads and conversions as campaigns optimize over time.
Our goal is always to deliver fast, high-impact results tailored to your business and objectives, no matter your industry.