Paxton Marketing | Automotive and Digital Marketing In Florida

About Paxton Marketing

Built from experience.

Founded in 2006, Paxton Marketing is a full-service omni-marketing agency based in Amelia Island, Florida.

With over 20 years of dealership experience, our founders started Paxton Marketing to help automotive dealerships sell more cars through innovative, results-driven marketing and digital strategies built around measurable growth, stronger visibility, and long-term customer engagement. Since then, we have expanded to help businesses grow while serving dealerships nationwide with integrated marketing solutions.

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2006 Founded in Florida

20+ Years of dealership experience Flip →

Experience Built by people who know dealerships, lead flow, and sales pressure. Talk Strategy →

100% In-house full-service agency Flip →

In-House Strategy, creative, media, web, SEO, and execution under one roof. Meet The Team →

9+ Channel omni-marketing strategy Flip →

Omni-Channel Direct mail, email, OTT, paid media, search, social, web, and more. Explore Services →

35+ Agent BDC center in the USA Flip →

35+ Agent BDC Our agents help make your show rate increase and manage your CRM. Build A Plan →

How We Help

One connected strategy across every customer touchpoint.

Direct Mail Reach local buyers offline Email Nurture leads and customers OTT Streaming Show up on connected TV Paid Ads Capture high-intent demand SEO Build long-term visibility Social Media Stay seen and remembered

Results You Can Measure

Driving growth through connected marketing systems.

Every business deserves marketing that works. Paxton focuses on measurable growth through qualified leads, stronger visibility, better campaigns, and strategies built to create long-term momentum.

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Vision + Mission Helping dealerships and businesses grow through trust-building marketing systems.

1K+ Growth campaigns launched 95% Client success rate 1M+ Campaign reach and engagement 25%+ More leads working with Paxton

In-House Team Creative, strategy, SEO, media, and execution under one roof.

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Automotive Marketing Helping dealerships sell more cars through proven, results-driven campaigns.

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Business Growth Multi-channel marketing systems built to attract more customers and fuel long-term growth.

Meet Our Team!

Backed by 30+ years of automotive marketing expertise, we know what it takes to deliver results.

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Blake Paxton

Founder / CEO

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Blake Paxton is the Founder & CEO of Paxton Marketing, specializing in growth strategy, digital marketing, and business development leadership. With years of experience helping dealerships scale, he focuses on building innovative marketing systems that drive measurable growth, increase lead generation, and deliver long-term client success.

Kalen Paxton

Chief Financial Officer

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Kalen Paxton is the Chief Financial Officer at Paxton Marketing, bringing over 15 years of automotive industry experience. She specializes in financial strategy, operational efficiency, and business development, helping drive sustainable growth while supporting dealership and client success through data-driven decision making and strong leadership.

David Thomas

General Manager

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Dave Thomas brings 20+ years of automotive leadership experience across sales, finance, operations, and fixed ops. He specializes in building performance-driven systems that align marketing, sales, and call centers to increase leads, appointments, and revenue. Known for hands-on coaching and accountability, Dave also develops high-performing sales and BDC teams.

Tyler Hicks

Creative Director

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Tyler Hickss blends award-level design with data-driven marketing strategy. Google-certified across Search, Performance Max, VLA, and Video, he specializes in creating high-performing campaigns that combine strong creative with measurable results. Tyler plays a key role in helping dealerships grow through innovative branding, SEM, and Meta advertising strategies.

Stephanie Stuntz

Business Development Center Director

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Stephanie Stuntz is the BDC Director at Paxton Marketing, bringing over 10 years of management experience and four years in the automotive industry. Stephanie attended Georgia Southern University and Augusta State, she leads by example and works closely with dealership teams to improve performance, increase sales, and drive year-over-year growth. Outside of work, Stephanie enjoys spending time with her two children and her dog.

Darby Lambert

Sales Manager

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Darby Lambert is a Marketing Strategist at Paxton Marketing and a Florida State University graduate with a Bachelor’s degree in Marketing. She works closely with dealerships across the country to improve performance, eliminate wasted ad spend, and drive measurable growth through hands-on strategy, communication, and client-focused support.

Taylor T.

Director of AI Automation & SEO

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Taylor is the Director of AI Automation & Engineering and Director of Website Development & SEO at Paxton Marketing. A graduate of the University of Denver’s Daniels College of Business, he has been coding for the last 15 years and specializes in full-stack development, AI systems, automation, SEO, and scalable web technologies across multiple programming languages and platforms.

Suzane M.

Graphic Designer

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Suzane is a Graphic Designer at Paxton Marketing and a graduate of the University of Arizona. With over 8 years of professional design experience, she specializes in creating impactful branding, digital assets, and marketing creatives that help dealerships stand out and connect with their audiences.

FAQ

Frequently asked questions.

Quick answers about Paxton Marketing, our services, and how we help dealerships and businesses grow.

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What industries does Paxton serve?

Paxton Marketing specializes in automotive dealership marketing while also serving small businesses, service providers, and growing brands. We create campaigns that generate leads, boost visibility, drive sales, and build long-term customer loyalty.

Why small businesses choose Paxton?

Paxton began as a local business in Fernandina Beach, Florida. That foundation fuels our passion for helping other businesses grow with creative strategies, measurable lead generation, and marketing systems that build lasting customer relationships.

What makes Paxton BDC different?

Our in-house BDC team handles calls, texts, and social media inquiries with automotive-specific messaging. We follow up on no-shows, qualify leads, and help turn interest into real appointment opportunities.

Do you offer co-op approved marketing?

Yes. Our materials are co-op compliant, helping franchise dealerships use manufacturer co-op funds while maintaining brand standards, maximizing ROI, and keeping campaigns focused on measurable results.

How quickly do campaigns work?

Results vary by campaign type, but automotive dealerships often begin seeing lead traffic and appointments within the first 24 hours. Other businesses typically see traffic, inquiries, and engagement within days as campaigns optimize.

A Team Built for the Future.

Built from experience.

One connected strategy across every customer touchpoint.

Driving growth through connected marketing systems.

Meet Our Team!

Frequently asked questions.

What industries does Paxton serve?

Why small businesses choose Paxton?

What makes Paxton BDC different?

Do you offer co-op approved marketing?

How quickly do campaigns work?

Accelerate your business.

Automotive

Dealership Growth

Small Business

Local Growth

Growth System

Connected Strategy

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