TOP PERFORMER
11 × 17 Bifold
with custom pull tab attachment
BLACK FRIDAY 2026 · DEALER SALES EVENTS
Is your dealership prepared forBlack Friday?
Generate more showroom traffic this Black Friday with Paxton Marketing. High-response direct mail and 10-day digital sales events. Every campaign is powered by our in-house live BDC with 30+ agents.
BLACK FRIDAY COUNTDOWNFRI · NOV 27
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Mail needs time to print and drop. Lock in your date now →
30 agent live BDC
100% co-op approval
Appointments in as little as 24 hrs
NOW BOOKING
Lock in your Black Friday event
Event dates are limited. Reserve yours before the calendar fills.
You're on the board!
A Paxton strategist will call you shortly to confirm your Black Friday event date and campaign details.
Can't wait? Call 877-300-155530
Agent Live BDC
U.S.-BASED · IN-HOUSE
All campaigns powered by our in-house live BDC with over 30 agents!
Combined with our 30 agent BDC center, we funnel buyers directly into your showroom. Let us handle the customers while your team handles the deals.
- Every lead called, texted and followed up
- Appointments in as quick as 24 hours
- Trained across automotive CRMs
- Works inside your existing process
TWO WAYS TO OWN BLACK FRIDAY WEEKEND
Pick your doorbuster
DIRECT MAIL
High-response mail that fills the showroom
Black Friday bifolds, letters, jumbo postcards and booklets with pull tabs and scratch-offs, designed to pump quality buyers directly into your showroom.
STARTING AT $4,995*See mail pieces
DIGITAL SALES ACCELERATOR
10-day digital events built to sell cars
Social, email and SMS campaigns funnel buyers into your showroom, while our 30 agent BDC turns every response into a booked appointment.
STARTING AT $4,995See digital events
DIRECT MAIL · BLACK FRIDAY EDITION
High-response mail.
Quality buyers. Your showroom.
MAIL CAMPAIGNS STARTING AT$4,995*
8.5 × 14 Letter
with 8.5 × 11 custom insert & envelope
11 × 14 Jumbo Postcard
with custom scratch off
15 × 22 8-Page Booklet
with custom scratch off
Every mail campaign is powered by our in-house live BDC. Responses don't sit in a CRM. Our agents call, text and book them onto your Black Friday floor.
RESERVE A MAIL DROPDIGITAL SALES ACCELERATOR
Sell 50–100 more cars with digital
Digital sales events built to sell cars. Combined with our 30 agent BDC center, we funnel buyers directly into your showroom through the social and messaging channels they already live on.
FacebookInstagramTikTokEmailSMS
More than just mail
Our comprehensive automotive marketing platform combines nine channels of advertising into a single sales funnel for your team, all built to deliver what dealers want most: qualified buyers.
10-DAY EVENTS FROM $4,995
Book a digital event →WHY DEALERS BOOK PAXTON
Built for the biggest weekend of the year
Use your co-op funds
Take advantage of co-op dollars with Paxton's 100% co-op approval, so your Black Friday budget goes further.
Appointments in 24 hours
Start seeing booked appointments in as quick as 24 hours after your campaign goes live.
30 agent live BDC
Let us handle the customers. Our in-house live BDC follows up on every lead so your floor stays focused on selling.
HOW IT WORKS
From booked to sold out
- 01Reserve your dateLock in your Black Friday event window before the calendar fills.
- 02We build the campaignCustom Black Friday creative, offers and targeting for your market.
- 03Mail drops & ads launchYour mail hits homes and digital ads go live across every channel.
- 04BDC books the floorOur live agents work every response into an appointment.
- 05Sell more carsQualified buyers walk in ready to deal on Black Friday weekend.
NOW BOOKING BLACK FRIDAY EVENTS
Don't miss the boat.
Schedule your event today.
Mail needs time to print and drop before Black Friday weekend. The sooner you book, the more dates you can choose from.